SPECIFIC DIETS ARE RICH IN OMEGA-3 FROM FISH PROVIDING EFFECTIVE HEALTH BENEFITS

  Fish provides a complete omega fatty acid profile including preformed DHA and EPA omega-3 fatty acids

  Fish is an easily digestible protein

  Fish is low in saturated fat

  Fish has a well-balanced amino acid profile

  Fish are rich in essential vitamins and trace elements including vitamins D and B2 (riboflavin), calcium, phosphorus, iron, zinc, iodine, magnesium and potassium

SPECIFIC DIETS DELIVER HIGH LEVELS OF OWNER AND ANIMAL ACCEPTANCE.

Fish is highly palatable with a strong aroma and umami taste that is appealing for dogs and cats, improving pet compliance

Widespread understanding and acceptance by owners that fish is healthy – reducing the time taken to explain to owners

MANAGEABLE RANGE

SPECIFIC has a compact range covering all life stages and special care diets supporting key conditions in both wet and dry varieties but without an excessively wide range for you to carry

	Bladder uroliths		Diabetes
	Gastrointestinal		Weight management
	Allergen management		Recovery and convalescence
	Skin function		Adult
	Joint and mobility		Juvenile
	Heart and kidney		Senior

 

OUR SUSTAINABILITY COMMITMENT

SPECIFIC is committed to a philosophy that we call the Circle of Good

We believe it is our responsibility to support the environment that produces the extraordinary ingredients that create our nutritious and healthy foods.

• Packaging changes made in 2018 and 2020 reduced plastic usage by 18 tons a year
• In 2020 we launched our organic dry diets in recyclable bags – one of the first dry pet foods in recyclable packaging.  We are committed to having all of our foods in recyclable packaging by 2023
• Most of our cardboard packaging is FSC certified and we will move to all FSC certified cardboard soon
• We use fish as our main source of protein. Fish offer a sustainable source of protein with fewer methane emissions from fish and feed conversion ratios (the amount of food eaten by an animal relative to the amount of food produced by the animal) are better for fish.
• Our fish are caught with the more sustainable midwater trawl and ring netting fishing systems
• All of the fish in our dry diets now come from sources accredited as sustainable