A dedicated owner focused, non-product branded website featuring information about healthy ears. Covering the why, when and how to work with your vet to manage ear problems. An ear cleaning video, ear management diary and information about why antibiotics aren’t always needed. It is all designed to increase a pet owners understanding of otitis externa and support the management of your patient.
You spoke and we listened
In-depth interviews with practicing vets alongside results of a survey of vets across Europe¹ revealed that owner communication is an important and sometimes stressful part of case management and that help in this area would be appreciated. To assist you with these conversations we have developed a series of helpful tools to use in practice as advised by you, or for use by your owners in preparation for invaluable revisits.
1. Internal report OTI21
You spoke and we acted
The Lifelong Ear Partnership is our commitment to help you achieve good clinical outcomes in every case of otitis externa. We offer a comprehensive platform of otitis-focused education, a variety of tools to support pet owner communications, and a growing range of tailored treatments and ear cleaners to match the needs of you and your patients.
1. Owner communication tools
Owner website for dogs with ear problems add
Educational videos for owners add
During many otitis consults the owner will be waiting to see you, for cytology results or even needing to wait for a sedated dog to recover.
By encouraging the owner to watch short videos describing:
- Primary cause
- Importance of follow up appointments
- Further diagnostics & long-term planning
- Cytology
- Treatment options
You can easily increase their understanding of the condition and process to support your clinical recommendation and choice of treatment options.
Brochure providing information & links to support information add
A brochure summarising the steps involved in the case management of a dog with otitis referencing short support videos and the owner website. Ideal to support your explanations of the condistion and for when you are short on consultation time.
Interactive 4D Ear Model add
A fully interactive digital tool, designed to aid client communication when managing a case of Otitis.
Visit www.4d-earmodel.com to find out more. Available on all devices
2. Ear cytology
Cytology helps you to monitor response to therapy and improves your ability to give clients pointers on prognosis whilst providing tangible and visual findings to present to owners, increasing understanding and communication.
Insights from the already-mentioned research highlighted that you would appreciate helpful tips and education on the topic of ear cytology. Cytology is an important part of managing cases of otitis externa as it increases your chance of reaching a more specific diagnosis and helps you prescribe a more targeted treatment. It also ensures more prudent use of antimicrobials by reducing the tendency to dispense empirical therapy.
All with a technique that is quick, inexpensive, and easily undertaken within your practice.
Explore our series of interactive ear cytology case studies at Dechra Academy
The case studies provide you with tips from greeting the patient to interpreting your cytology samples as well as points to consider throughout the process.
You will meet three different dogs, each with their own unique story, and learn how cytology plays a crucial part in the success of the case.
And by the way, don´t miss the opportunity to listen to Dr. Ashley Bourgeois DVM, DACVD share her best tips when it comes to making ear cytology a simple, yet important part of your daily practice.
3. Solutions for otitis externa in dogs
The Lifelong Ear Partnership is our commitment to help you achieve good clinical outcomes in every case of otitis externa. We offer a growing range of tailored treatments and ear cleaners to match the needs of you and your patients.
Do not miss the opportunity to explore our otitis escape rooms at Dechra Academy.
You will meet a selection of dogs and their owners, and search for helpful information and clues to solve the puzzle. Exploring the rooms will help you improve your product selection skills in a fun, interactive way.
AN EXTRA DOSE MEANS AN EXTRA CHECK
Otitis externa is rarely a quick fix, so building trust with owners is vital for
long-term success. With two doses delivered in practice, Osurnia offers a
unique opportunity.
An extra dose means an extra chance to connect with your customer and to check in with your patient.
For extra reassurance in otitis externa, Osurnia checks all the boxes
PUT CANAURAL ON FRONT LINE DUTY
In case you haven’t heard, Canaural is the only treatment to combine fusidic acid, framycetin (EMA AMEG classification D and C2), nystatin, and prednisolone. This old champ deserves to be on your front line when you need a trusted daily topical antibiotic for otitis externa in cats and dogs.
2. Schmerold, I. et al (2023) European regulations on the use of antibiotics in veterinary medicine. European Journal of Pharmaceutical Sciences 189
NOT ALL CASES OF OTITIS EXTERNA NEED ANTIBIOTICS
Sound like music to your ears?
Recicort is the first veterinary-licensed steroid eardrop with acidifying, cerumenolytic, and keratolytic properties – providing an ideal solution to target the inflammation without the need to introduce antibiotic or antimycotic ingredients.
ALL EARS ARE NOT THE SAME
You heard it here first. When ears and ear problems are all so different, a choice of ear cleaners is just what you need. We offer a range of ear cleaners to help keep dog and cat ears healthy. We use distinctive pack colours to help avoid confusion when choosing
products, making it easy to keep every ear clean.
It´s loud and clear - we´re all ears
Order material for a Lifelong Ear Partnership
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